# National Health Insurance

A controlled, data-driven paid acquisition system that replaced unreliable third-party leads with consistent, attributable inbound flow.

## Industry

Insurance / Lead Gen

## Services

Paid Search, Paid Social

## Region

United States (National)

## Outcome

~800 Leads / Month

## The Challenge

### Replace third-party leads with first-party demand.

The business was over-reliant on inconsistent third-party lead sources and needed a controlled, scalable acquisition system that could deliver predictable volume without losing quality.

~800

Leads per month at national scale

5-figure

Monthly paid media budget managed

Full-funnel

Click → quote → sale tracking

## What We Did

### Channel optimisation paired with full-funnel tracking.

01 — Demand Capture

#### Budget & Channel Optimisation

- —Managed and optimised a high five-figure monthly paid media budget  
- —Prioritised high-intent traffic across national markets  
- —Continuously tested and refined channel mix to maintain efficiency  
- —Scaled campaigns without sacrificing lead quality

02 — Measurement

#### Tracking, Attribution & Testing

- —Implemented full-funnel tracking from click to quote and sale  
- —Used attribution data to optimise budget allocation and funnel performance  
- —Ran ongoing creative and audience testing to improve conversion rates  
- —Maintained consistent lead flow over time