National Health Insurance

A controlled, data-driven paid acquisition system that replaced unreliable third-party leads with consistent, attributable inbound flow.

Industry

Insurance / Lead Gen

Services

Paid Search, Paid Social

Region

United States (National)

Outcome

~800 Leads / Month

The Challenge

Replace third-party leads with first-party demand.

The business was over-reliant on inconsistent third-party lead sources and needed a controlled, scalable acquisition system that could deliver predictable volume without losing quality.

~800

Leads per month at national scale

5-figure

Monthly paid media budget managed

Full-funnel

Click → quote → sale tracking

What We Did

Channel optimisation paired with full-funnel tracking.

01 — Demand Capture

Budget & Channel Optimisation

• —Managed and optimised a high five-figure monthly paid media budget
• —Prioritised high-intent traffic across national markets
• —Continuously tested and refined channel mix to maintain efficiency
• —Scaled campaigns without sacrificing lead quality

02 — Measurement

Tracking, Attribution & Testing

• —Implemented full-funnel tracking from click to quote and sale
• —Used attribution data to optimise budget allocation and funnel performance
• —Ran ongoing creative and audience testing to improve conversion rates
• —Maintained consistent lead flow over time