# Harley Street Acupuncture

A premium central London clinic that doubled bookings through coordinated paid and organic search aligned to high-intent patient demand.

## Industry
Medical Aesthetics

## Services
Paid Search, Local SEO

## Period
Jun 2025 → Jan 2026

## Focus
Premium Patient Acquisition

### The Challenge

## Premium positioning, inconsistent patient flow.

The clinic needed to reinforce its premium positioning while building a steady stream of qualified enquiries from central London search demand.

2x

Booking growth (Jun → Jan)

Strong

Organic clicks growth

Up

Ranking keywords growth

New

Local Map Pack rankings

### What We Did

## Paid and organic search supporting patient decisions.

01 — Demand Capture

### Paid Search (Google Ads)

- —Rebuilt and refined campaigns around high-intent treatment and location-based searches
- —Improved campaign structure to prioritise qualified patient enquiries
- —Refined ad messaging to reflect the clinic's premium positioning
- —Continuously optimised targeting and performance to improve efficiency

02 — Discovery

### Local SEO

- —Strengthened local visibility across key central London search areas
- —Optimised service and location content to improve relevance and conversion
- —Improved alignment between paid and organic search messaging
- —Reinforced brand signals associated with trust, expertise, and clinical credibility

### Client Feedback

> "A clear, premium presence across search — and a real difference in the quality of patient enquiries."