Harley Street Acupuncture
A premium central London clinic that doubled bookings through coordinated paid and organic search aligned to high-intent patient demand.
Industry
Medical Aesthetics
Services
Paid Search, Local SEO
Period
Jun 2025 → Jan 2026
Focus
Premium Patient Acquisition
The Challenge
Premium positioning, inconsistent patient flow.
The clinic needed to reinforce its premium positioning while building a steady stream of qualified enquiries from central London search demand.
2x
Booking growth (Jun → Jan)
Strong
Organic clicks growth
Up
Ranking keywords growth
New
Local Map Pack rankings
What We Did
Paid and organic search supporting patient decisions.
01 — Demand Capture
Paid Search (Google Ads)
- —Rebuilt and refined campaigns around high-intent treatment and location-based searches
- —Improved campaign structure to prioritise qualified patient enquiries
- —Refined ad messaging to reflect the clinic's premium positioning
- —Continuously optimised targeting and performance to improve efficiency
02 — Discovery
Local SEO
- —Strengthened local visibility across key central London search areas
- —Optimised service and location content to improve relevance and conversion
- —Improved alignment between paid and organic search messaging
- —Reinforced brand signals associated with trust, expertise, and clinical credibility
Client Feedback
"A clear, premium presence across search — and a real difference in the quality of patient enquiries."