# Grace & Fox

A scalable acquisition system across paid search and paid social, built to drive rapid growth for a fast-moving e-commerce brand.

## Industry
E-Commerce / Toys

## Services
Paid Search, Paid Social

## Focus
Rapid Scale

## Approach
Multi-Channel

## The Challenge
### Build a scalable acquisition engine.

Grace & Fox needed an acquisition system capable of capturing high-intent demand and scaling efficiently across paid channels.

## What We Did
### Demand capture meets conversion discipline.

01 — Demand Capture

#### Paid Media Optimisation

- Launched and optimised high-intent paid search campaigns to capture demand from ready-to-buy customers
- Built paid social campaigns focused on product discovery and conversion
- Aligned messaging and targeting across platforms to support the full purchase journey
- Continuously monitored and optimised performance to scale what worked

02 — Conversion

#### Conversion & Audience Focus

- Developed conversion-focused creative assets
- Optimised landing pages to remove friction from the buying process
- Implemented ongoing A/B testing to improve conversion rates
- Refined audience targeting to prioritise in-market buyers

## Business Transformation
### From product launches to category presence.

The brand established a repeatable acquisition system that supported rapid growth and broader category visibility.