Grace & Fox

A scalable acquisition system across paid search and paid social, built to drive rapid growth for a fast-moving e-commerce brand.

Industry

E-Commerce / Toys

Services

Paid Search, Paid Social

Focus

Rapid Scale

Approach

Multi-Channel

The Challenge

Build a scalable acquisition engine.

Grace & Fox needed an acquisition system capable of capturing high-intent demand and scaling efficiently across paid channels.

What We Did

Demand capture meets conversion discipline.

01 — Demand Capture

Paid Media Optimisation

• Launched and optimised high-intent paid search campaigns to capture demand from ready-to-buy customers
• Built paid social campaigns focused on product discovery and conversion
• Aligned messaging and targeting across platforms to support the full purchase journey
• Continuously monitored and optimised performance to scale what worked

02 — Conversion

Conversion & Audience Focus

• Developed conversion-focused creative assets
• Optimised landing pages to remove friction from the buying process
• Implemented ongoing A/B testing to improve conversion rates
• Refined audience targeting to prioritise in-market buyers

Business Transformation

From product launches to category presence.

The brand established a repeatable acquisition system that supported rapid growth and broader category visibility.