# Foam & Covers

Scaled from niche retailer to national seven-figure brand by building an always-on acquisition engine across organic and paid search.

### Year

2023–2024

### Services

National SEO, Paid Search

### Industry

E-Commerce / Home

### Outcome

Seven-Figure Scale

## The Challenge

### Competing nationally against category giants.

Foam & Covers needed to compete against Amazon, Etsy, Dunelm, and eBay. Despite a superior made-to-measure product, low search visibility and limited inbound demand were restricting growth.

- +643% Increase in organic traffic
- +240% Page 1 keyword coverage
- 14 Top 3 rankings (3 at Position 1)

## What We Did

### A national search strategy built for compounding growth.

We built a national search strategy designed to improve discovery, capture high-intent demand, and build authority against category leaders.

- Developed a full search-first growth plan
- Rebuilt Google Search & Shopping campaigns around buyer intent
- Expanded onsite content across high-value product and category terms
- Strengthened technical SEO and site architecture
- Secured authoritative backlinks across relevant publications

## The Results

### Out-ranking Amazon, Etsy, Dunelm.

Foam & Covers saw dramatic growth in visibility, traffic, and inbound quote volume — and now outranks category leaders for high-intent commercial terms.

- +643% increase in organic traffic
- Page 1 keyword coverage up 240%
- Monthly quotes almost doubled
- 14 Top 3 rankings — including 3 at Position 1
- Hundreds of authoritative backlinks secured
- Paid search scaled profitably at national level

### Client Feedback

> "Your team have really helped us to grow."
>
> — David, Owner