Foam & Covers

Scaled from niche retailer to national seven-figure brand by building an always-on acquisition engine across organic and paid search.

Year

2023–2024

Services

National SEO, Paid Search

Industry

E-Commerce / Home

Outcome

Seven-Figure Scale

The Challenge

Competing nationally against category giants.

Foam & Covers needed to compete against Amazon, Etsy, Dunelm, and eBay. Despite a superior made-to-measure product, low search visibility and limited inbound demand were restricting growth.

• +643% Increase in organic traffic
• +240% Page 1 keyword coverage
• 14 Top 3 rankings (3 at Position 1)

What We Did

A national search strategy built for compounding growth.

We built a national search strategy designed to improve discovery, capture high-intent demand, and build authority against category leaders.

• Developed a full search-first growth plan
• Rebuilt Google Search & Shopping campaigns around buyer intent
• Expanded onsite content across high-value product and category terms
• Strengthened technical SEO and site architecture
• Secured authoritative backlinks across relevant publications

The Results

Out-ranking Amazon, Etsy, Dunelm.

Foam & Covers saw dramatic growth in visibility, traffic, and inbound quote volume — and now outranks category leaders for high-intent commercial terms.

• +643% increase in organic traffic
• Page 1 keyword coverage up 240%
• Monthly quotes almost doubled
• 14 Top 3 rankings — including 3 at Position 1
• Hundreds of authoritative backlinks secured
• Paid search scaled profitably at national level

Client Feedback

"Your team have really helped us to grow."

— David, Owner