Family Mediation Practice
A disciplined paid search programme that concentrated a small monthly budget on the searches most likely to produce qualified enquiries.
Industry
Professional Services
Services
Paid Search (Google Ads)
Approach
Tight Budget Control
Focus
Qualified Enquiries
The Challenge
Compete in a market dominated by law firm budgets.
The practice needed a steady stream of qualified mediation enquiries without bidding against deep-pocketed legal advertisers on the most expensive terms.
What We Did
Spend concentrated only where it produces enquiries.
01 — Demand Capture
Keyword & Intent Targeting
- Focused on high-intent mediation searches where users were actively seeking help
- Built extensive negative keyword lists to eliminate wasted spend
- Avoided high-cost legal terms dominated by law firms
- Prioritised lower-cost, high-quality mediation-specific searches
02 — Conversion
Campaign Optimisation & Tracking
- Managed a tightly controlled monthly budget
- Maintained strong top-of-page visibility for priority search terms
- Tested and refined dedicated landing pages to improve conversion quality
- Implemented multi-point conversion tracking across calls and forms
Client Feedback
"Consistent, qualified mediation enquiries from a budget that finally feels under control."