# Clinical Psychology Practice, USA

A focused paid + local search system that delivered consistent ADHD assessment enquiries and steady organic momentum from April to December 2025.

## Industry
Healthcare

## Services
Paid Search, Local SEO

## Period
Apr → Dec 2025

## Focus
ADHD Assessments

## The Challenge

### Inefficient spend, inconsistent specialist enquiries.

The practice was running paid search but losing efficiency to a fragmented campaign structure. Local organic visibility for specialist services was underdeveloped.

## Strong
- Organic clicks growth (Apr→Dec 2025)
- Impressions growth (Apr→Dec 2025)
- Ranking keywords growth
- Local Map Pack keywords secured

## What We Did

### Cleaner structure, sharper targeting.

01 — Demand Capture

#### Google Ads Optimisation
- Rebuilt the Google Ads account with a clearer, more efficient campaign structure
- Refocused spend on high-intent ADHD assessment searches
- Introduced a hybrid Search + Performance Max approach to improve coverage
- Removed inefficiencies that were limiting conversion consistency

02 — Discovery

#### Local SEO
- Strengthened local organic visibility to support paid search activity
- Improved authority signals for specialist assessment services
- Aligned paid and organic messaging to reinforce trust and relevance

## The Outcome

### Consistent presence across key search touchpoints.

The clinic now appears consistently across paid, organic, and local results — supporting steady specialist enquiry flow.