Clinical Psychology Practice, USA

A focused paid + local search system that delivered consistent ADHD assessment enquiries and steady organic momentum from April to December 2025.

Industry

Healthcare

Services

Paid Search, Local SEO

Period

Apr → Dec 2025

Focus

ADHD Assessments

The Challenge

Inefficient spend, inconsistent specialist enquiries.

The practice was running paid search but losing efficiency to a fragmented campaign structure. Local organic visibility for specialist services was underdeveloped.

Strong

• Organic clicks growth (Apr→Dec 2025)
• Impressions growth (Apr→Dec 2025)
• Ranking keywords growth
• Local Map Pack keywords secured

What We Did

Cleaner structure, sharper targeting.

01 — Demand Capture

Google Ads Optimisation

• Rebuilt the Google Ads account with a clearer, more efficient campaign structure
• Refocused spend on high-intent ADHD assessment searches
• Introduced a hybrid Search + Performance Max approach to improve coverage
• Removed inefficiencies that were limiting conversion consistency

02 — Discovery

Local SEO

• Strengthened local organic visibility to support paid search activity
• Improved authority signals for specialist assessment services
• Aligned paid and organic messaging to reinforce trust and relevance

The Outcome

Consistent presence across key search touchpoints.

The clinic now appears consistently across paid, organic, and local results — supporting steady specialist enquiry flow.