# Acupuncture Clinics, London

A coordinated paid and local search system that captured demand across multiple urban clinics and supported consistent patient growth.

## Industry

Health & Wellness

## Services

Paid Search, Local SEO

## Footprint

Multi-Location · Urban

## Focus

Patient Acquisition

## The Challenge

### Inconsistent acquisition across multiple locations.

The clinics needed coordinated visibility across urban markets — patient demand existed, but campaigns were competing internally and local presence was uneven.

## What We Did

### Paid and organic search working as one system.

We aligned paid and organic search around the patient decision journey — capturing demand at every stage.

### 01 — Demand Capture

#### Paid Search (Google Ads)

- Rebuilt campaigns around high-intent treatment and location-based searches
- Structured campaigns to support multiple locations without internal competition
- Refined keyword targeting and ad messaging to align with patient intent
- Continuously optimised performance based on search behaviour and query data

### 02 — Discovery

#### Local SEO

- Optimised Google Business Profiles for each location
- Strengthened on-site local SEO signals across service and location pages
- Improved internal linking and content structure to support local relevance
- Supported consistent NAP and location visibility across priority markets

## The Outcome

### A system that captures demand at every stage.

Paid and organic search reinforced one another — supporting consistent enquiry flow across all locations and lowering reliance on any single channel.

**Harley Street Acupuncture**

**Clinical Psychology Practice, USA**

**O₂ Health Lab**