Acupuncture Clinics, London

A coordinated paid and local search system that captured demand across multiple urban clinics and supported consistent patient growth.

Industry

Health & Wellness

Services

Paid Search, Local SEO

Footprint

Multi-Location · Urban

Focus

Patient Acquisition

The Challenge

Inconsistent acquisition across multiple locations.

The clinics needed coordinated visibility across urban markets — patient demand existed, but campaigns were competing internally and local presence was uneven.

What We Did

Paid and organic search working as one system.

We aligned paid and organic search around the patient decision journey — capturing demand at every stage.

01 — Demand Capture

Paid Search (Google Ads)

• Rebuilt campaigns around high-intent treatment and location-based searches
• Structured campaigns to support multiple locations without internal competition
• Refined keyword targeting and ad messaging to align with patient intent
• Continuously optimised performance based on search behaviour and query data

02 — Discovery

Local SEO

• Optimised Google Business Profiles for each location
• Strengthened on-site local SEO signals across service and location pages
• Improved internal linking and content structure to support local relevance
• Supported consistent NAP and location visibility across priority markets

The Outcome

A system that captures demand at every stage.

Paid and organic search reinforced one another — supporting consistent enquiry flow across all locations and lowering reliance on any single channel.

Harley Street Acupuncture

Clinical Psychology Practice, USA

O₂ Health Lab